Nestled on the Gulf of Saint-Tropez, Sainte-Maxime offers a classic French Riviera beach experience with a relaxed and family-friendly atmosphere. The town is celebrated for its beautiful, wide sandy beaches, providing a more laid-back alternative to its glamorous neighbor, Saint-Tropez. This welcoming vibe makes it a perfect choice for visitors seeking sun, sand, and the charm of a lively Provençal town without the intense crowds, offering a delightful mix of public and private beach experiences.
The coastline features a variety of beaches to suit every taste. For ultimate convenience, the Beach du centre ville sits right in the heart of town, offering stunning views across the bay. Just next to it, Plage de la Croisette is another popular and easily accessible stretch of sand. A short distance away, Beach de la Nartelle stands out as the largest and most popular choice, serving as the main hub for water sports and chic beach clubs. For a quieter day, Plage de la Garonnette is a favorite among locals seeking a more tranquil setting. And for those wanting a taste of iconic Riviera glamour, the legendary Pampelonne Beach is just a short day trip away.
Whether you prefer a simple day on a public beach or the serviced luxury of a private club, Sainte-Maxime delivers. The town's commitment to a family-oriented environment is clear, yet it also provides sophisticated options for adults. Beyond these highlights, numerous other coves and sandy stretches await discovery. For more inspiration, explore our complete guide to the best beaches in the area.