Nestled on the vibrant Italian Riviera, Loano is a premier destination for a classic seaside holiday. Its extensive coastline features a mix of fine sand and smooth gravel, catering to every preference. The waters here are famously clean and calm, consistently earning the prestigious Blue Flag award. A key feature for many visitors, especially families, is the presence of rock barriers offshore which create sheltered, shallow coves perfect for safe and relaxed swimming.
The region boasts a variety of celebrated beaches to suit any traveler's style. For ultimate convenience, the main Loano beach offers a lively atmosphere right in the heart of the town. Active visitors will appreciate Finale Ligure, a spot that perfectly marries a beautiful shoreline with opportunities for adventure sports. For a truly unique cultural experience, the beach at Varigotti is famed for its colorful Saracen-style houses that line the sand, while the breathtaking cove at Saraceni is a must-visit for its stunning, picture-perfect scenery.
Beyond these highlights, the coastline is dotted with other gems, including the famously long and sandy beach at nearby Alassio. Throughout the area, you will discover both free public beaches and private clubs that offer extensive amenities, providing options for every type of beach day. To find the perfect spot for your visit, be sure to explore our complete guide to the best beaches Loano and the surrounding Riviera have to offer.