Omis offers a unique beach experience on Croatia's Dalmatian coast, nestled dramatically where the Cetina River meets the Adriatic Sea beneath towering cliffs. It's a popular destination, especially loved by families, largely thanks to its unusual offering for Croatia: a large sandy beach right in town. While many visitors wonder about Croatian beaches being mostly pebbly, Omis provides the best of both worlds, setting it apart.
The town's main beach, Velika plaza, is the heart of the action, famous for its soft sand and exceptionally shallow waters perfect for children. Just a short walk away, Brzet beach offers beautiful pebbles and stunning views back towards the town and cliffs. For an iconic day trip, the world-renowned beauty of Punta Rata in nearby Brela is easily reachable. Those seeking tranquility can find it at secluded spots like Vruja cove, often best accessed by boat. Many visitors also enjoy the sandy stretches found in the neighbouring area of Duce.
Beyond the town centre, the Omis Riviera unfolds southwards, dotted with countless pebble coves and smaller beaches. While the main sandy beach can get busy in summer, exploring this coastline reveals quieter spots for sunbathing and swimming in clear Adriatic waters. Do note that near the river mouth, especially at Velika, the sea can feel refreshingly cooler. For a complete guide to all the diverse options, from bustling hubs to hidden gems, explore our full list of Omis beaches.