Alassio Beaches

Alassio is a jewel of the Italian Riviera, celebrated for having one of the longest and finest sandy beaches in all of Liguria. Unlike the pebbly shores common to the region, Alassio's coast is a vast expanse of silky, pale sand that meets calm, clear waters. The seabed slopes very gently, making it an exceptionally safe and pleasant environment for families and swimmers of all abilities, securing its reputation as a premier destination for a classic seaside holiday.

The town's main beach, Alassio, is the vibrant heart of the experience, with its accessible promenade and lively atmosphere. For a truly memorable excursion, Balzi Rossi offers a stunning day trip, where dramatic coastal views meet significant prehistoric history near the French border. If peace and quiet are a priority, Baba Beach provides a perfect hidden gem, tucked away from the bustling center for a more tranquil day by the sea. Just a short stroll away, the charming village of Laigueglia offers a similarly beautiful sandy shore for those looking to explore further.

Beyond these highlights, the Alassio coastline offers a variety of experiences, which you can explore in our complete list of beaches. You will discover the typical Italian system of private beach clubs, where you can rent sunbeds for the day, alongside smaller free public areas known as 'spiaggia libera'. This blend of elegant, full-service relaxation and simple, public access is part of what gives Alassio its distinctive and beloved character as a chic yet welcoming resort town.