Alassio Beaches

Overview

Alassio is a jewel of the Italian Riviera, celebrated for having one of the longest and finest sandy beaches in all of Liguria. Unlike the pebbly shores common to the region, Alassio's coast is a vast expanse of silky, pale sand that meets calm, clear waters. The seabed slopes very gently, making it an exceptionally safe and pleasant environment for families and swimmers of all abilities, securing its reputation as a premier destination for a classic seaside holiday.

The town's main beach, Alassio, is the vibrant heart of the experience, with its accessible promenade and lively atmosphere. For a truly memorable excursion, Balzi Rossi offers a stunning day trip, where dramatic coastal views meet significant prehistoric history near the French border. If peace and quiet are a priority, Baba Beach provides a perfect hidden gem, tucked away from the bustling center for a more tranquil day by the sea. Just a short stroll away, the charming village of Laigueglia offers a similarly beautiful sandy shore for those looking to explore further.

Beyond these highlights, the Alassio coastline offers a variety of experiences, which you can explore in our complete list of beaches. You will discover the typical Italian system of private beach clubs, where you can rent sunbeds for the day, alongside smaller free public areas known as 'spiaggia libera'. This blend of elegant, full-service relaxation and simple, public access is part of what gives Alassio its distinctive and beloved character as a chic yet welcoming resort town.

FAQ

Are the beaches in Alassio sandy?

Yes, Alassio is famous for its long stretch of fine, pale sandy beach. The sand is known for being silky and not dusty, and the seabed slopes gently, making it pleasant to walk on and suitable for families. There are generally no stones on the shoreline.

Alassio

Are Alassio's beaches free or do you have to pay?

Most of Alassio's beachfront is occupied by private beach clubs, known as 'bagni', where you have to pay to rent sunbeds and umbrellas. However, by Italian law, there are also free public beach areas, called 'spiaggia libera'. These are smaller sections located between the private clubs.

Is Alassio a good destination for a family beach holiday?

Alassio is considered an excellent destination for families with children. Its beaches feature fine sand and shallow, calm waters that are safe for kids. Many hotels and beach clubs offer family-friendly amenities, and the town has a relaxed atmosphere with a pedestrian-friendly promenade.

Alassio

When is the best time to visit Alassio for a beach holiday?

The best time for a beach holiday in Alassio is from June to September when the weather is warm and sunny, and the sea temperature is ideal for swimming. For fewer crowds and pleasant weather, consider visiting in the shoulder months of May or late September.

Are there hotels in Alassio right on the beach?

Yes, Alassio has several hotels with prime beachfront locations, offering private beach areas for their guests. Hotels like the Grand Hotel Alassio and Hotel Savoia are situated directly on the promenade, providing immediate access to the sand and sea.

See the full list of accommodation options here.

Can you swim in the sea in Alassio?

Yes, the sea in Alassio is ideal for swimming, especially from June to September. The water is generally calm and clear, and the seabed has a gentle slope, making it safe and accessible for swimmers of all abilities, including children.

How does Alassio compare to other towns on the Italian Riviera, like Finale Ligure or Sanremo?

Alassio is best known for its superior long, sandy beach compared to the often pebbly or smaller beaches in other Ligurian towns. While Finale Ligure also has a nice beach and a famous medieval old town (Finalborgo), Alassio is often seen as having a more elegant, classic seaside resort feel. Sanremo is a larger city with a grander, more cosmopolitan atmosphere, a famous casino, and Belle Epoque architecture, offering a different vibe from Alassio's more relaxed beach-focused environment.

Alassio

Finale Ligure

Is it easy to get to the beach from the main town area?

Yes, it's very easy. The main beach runs parallel to the town's center. The historic pedestrian street, known as the 'Budello', is just behind the beachfront buildings, allowing you to easily walk from shops and cafes directly to the sea in minutes.

People Also Ask

Are there dog-friendly beaches in Alassio?

Yes, Alassio has options for visitors with dogs. Some private beach clubs, like Baba Beach, are specifically dog-friendly, offering amenities for pets. There is also a free public beach area ('spiaggia libera') that is designated as dog-friendly.

Baba Beach

What is the 'Budello di Alassio'?

The 'Budello' is the local name for the characteristic long, narrow pedestrian street that runs parallel to the sea through Alassio's historic center. It's the heart of the town's shopping and social life, lined with boutiques, cafes, and restaurants.

Do I need to book a beach club in advance in Alassio?

During the peak season of July and August, it is highly recommended to book your spot at a private beach club ('bagni') in advance, especially on weekends. The beaches can get very crowded, and booking ensures you have a sunbed and umbrella.

What is there to do in Alassio besides going to the beach?

Beyond the beach, you can stroll through the historic 'Budello' for shopping, visit the famous 'Muretto di Alassio' (a wall with tiles signed by celebrities), walk along the pier for sea views, or explore the surrounding hills on hiking trails like the ancient Roman road to Albenga. The town also has a lively atmosphere for evening strolls and aperitifs.

Is Alassio a party town or is it quiet?

Alassio offers a balanced atmosphere. It's lively and vibrant, especially in the summer, with a bustling promenade, numerous bars, and restaurants perfect for an evening 'passeggiata' (stroll) and aperitivo. While some beach clubs have music, it's generally considered more of a chic, family-friendly resort than an intense party destination.

How do you get around Alassio and to nearby towns?

Alassio itself is very walkable, with the beach, town center, and promenade easily explored on foot. For nearby towns along the coast like Laigueglia or Finale Ligure, there is a regular bus service (Line 40). Alassio also has a train station with connections to larger cities like Genoa and Savona.

What are the 'Baci di Alassio'?

Baci di Alassio, meaning 'Alassio's Kisses', are a famous local specialty. They are small, dome-shaped chocolate and hazelnut biscuits sandwiched together with a chocolate ganache. They are a must-try treat when visiting the town and make for a popular souvenir.