Forte dei Marmi is the heart of Tuscany's elegant Versilia coast, a destination synonymous with the sophisticated leisure of 'la dolce vita'. The town's unique beach culture is defined by its long stretches of fine, golden sand, which are predominantly occupied by exclusive private beach clubs known as 'bagni'. These establishments are central to the social life here, offering a high-end, comfortable experience. However, for those seeking a more natural setting, Forte dei Marmi also provides public-access beaches, offering a choice between pampered luxury and simple seaside relaxation.
Our editor's picks highlight the diverse beach experiences available. For the classic and glamorous social scene that has defined the area for generations, there is the renowned Bagno Piero. As a refreshing contrast, Spiaggia Libera Le Dune is the area's primary free beach, set within a protected WWF oasis that showcases the coast's natural dunes. A short distance away, Lido di Camaiore is celebrated for its breathtaking views of the Apuan Alps, which serve as a dramatic backdrop to the sea. For a truly rustic escape, Spiaggia della Lecciona offers a wild, protected shoreline, perfect for a break from the manicured elegance of the private clubs.
The calm, shallow waters and soft sand make the beaches throughout Forte dei Marmi especially suitable for families and relaxed swimming. Beyond our highlighted selections, the coastline is home to numerous other 'bagni' and sandy spots, each with its own distinct character and style. Whether you are drawn to the vibrant atmosphere of a famous beach club or the tranquility of a public shore, you can find the ideal setting in our comprehensive guide to the area's beaches.