Tuscany, Italy

Forte dei Marmi Beaches

Overview

Forte dei Marmi is the heart of Tuscany's elegant Versilia coast, a destination synonymous with the sophisticated leisure of 'la dolce vita'. The town's unique beach culture is defined by its long stretches of fine, golden sand, which are predominantly occupied by exclusive private beach clubs known as 'bagni'. These establishments are central to the social life here, offering a high-end, comfortable experience. However, for those seeking a more natural setting, Forte dei Marmi also provides public-access beaches, offering a choice between pampered luxury and simple seaside relaxation.

Our editor's picks highlight the diverse beach experiences available. For the classic and glamorous social scene that has defined the area for generations, there is the renowned Bagno Piero. As a refreshing contrast, Spiaggia Libera Le Dune is the area's primary free beach, set within a protected WWF oasis that showcases the coast's natural dunes. A short distance away, Lido di Camaiore is celebrated for its breathtaking views of the Apuan Alps, which serve as a dramatic backdrop to the sea. For a truly rustic escape, Spiaggia della Lecciona offers a wild, protected shoreline, perfect for a break from the manicured elegance of the private clubs.

The calm, shallow waters and soft sand make the beaches throughout Forte dei Marmi especially suitable for families and relaxed swimming. Beyond our highlighted selections, the coastline is home to numerous other 'bagni' and sandy spots, each with its own distinct character and style. Whether you are drawn to the vibrant atmosphere of a famous beach club or the tranquility of a public shore, you can find the ideal setting in our comprehensive guide to the area's beaches.

FAQ

Are the beaches in Forte dei Marmi free?

Most of the coastline in Forte dei Marmi is occupied by private beach clubs, known as 'bagni', which charge a fee for access to their facilities. However, there are a couple of free public beaches. The main one is the 'Le Dune' free beach, located at the northern end of town, which is part of a WWF oasis. Another small free beach is located to the south, near the sailing club in Pietrasanta.

What is a 'bagno' and do I have to use one?

A 'bagno' is a private beach club that offers amenities such as sun loungers, umbrellas, changing cabins, showers, and often restaurants, bars, and even swimming pools. While you don't have to use a bagno and can go to a free beach, they are a central part of the Forte dei Marmi beach culture, offering a high level of service and comfort. You cannot simply lay your towel on the sand in front of these clubs without paying.

How much does a beach club in Forte dei Marmi cost?

Prices for a day at a beach club in Forte dei Marmi vary significantly depending on the season, the club's level of luxury, and the row you choose for your sunbeds. Expect to pay anywhere from €50 to over €300 for a day, which typically includes an umbrella and two loungers. The most exclusive clubs with premium services can be even more expensive.

Is Forte dei Marmi good for a family holiday?

Yes, Forte dei Marmi is considered a very family-friendly destination. The beaches have fine sand and shallow, calm waters, making them safe for children. Many beach clubs offer kids' play areas and activities. The town itself is safe, with pedestrian zones and numerous parks, playgrounds, and bike paths perfect for family bike rides.

Can you visit the beaches if you're not staying at a beachfront hotel?

Yes, absolutely. Access to the beach clubs is not restricted to hotel guests. Anyone can pay the daily entrance fee to use a 'bagno'. Many visitors stay in villas or hotels further from the sea and simply walk, cycle, or drive to their chosen beach club for the day. It's advisable to book your spot at a beach club in advance, especially during peak season.

What is the water like for swimming in Forte dei Marmi?

The sea in Forte dei Marmi is known for being clean and calm with a sandy bottom. The water is quite shallow for a good distance from the shore, which is ideal for families and casual swimming. The water quality is regularly tested and generally excellent.

When is the best time to visit Forte dei Marmi for a beach holiday?

The ideal time for a beach holiday is from June to September when the weather is warm and the sea is pleasant for swimming. July and August are the peak months, with the liveliest atmosphere but also the highest prices and biggest crowds. For a more relaxed experience with good weather, consider visiting in June or September.

Do I need a car in Forte dei Marmi?

A car is not essential once you are in Forte dei Marmi, especially if you are staying near the center or the sea. The town is relatively small, flat, and best explored on foot or by bicycle, which is the preferred local mode of transport. Many hotels offer bike rentals, and there are extensive bike paths.

People Also Ask

What is the vibe of Forte dei Marmi? Is it a party town?

Forte dei Marmi has a sophisticated and upscale, yet relaxed, atmosphere. It's known for 'la dolce vita'—a life of pleasure and luxury. While it has a vibrant nightlife with famous clubs like La Capannina di Franceschi and Twiga, it's not primarily a wild party town. The vibe is more about chic aperitivi, fine dining, and exclusive beach parties rather than boisterous clubbing.

How is Forte dei Marmi different from Viareggio?

Forte dei Marmi is generally considered more exclusive, luxurious, and expensive than Viareggio. It has a quieter, more discreetly upscale atmosphere centered around high-end boutiques and private beach clubs. Viareggio is larger, livelier, and has a more bustling public promenade with a wider range of shops and restaurants, offering a more classic and less exclusive Italian seaside resort experience.

What do locals do at the beach in Forte dei Marmi?

Locals, and long-time Italian visitors, treat the beach as a social hub. The day is centered around their 'bagno', often the same one their family has been going to for generations. The routine involves relaxing under a 'tenda' (a canopied cabana), socializing with friends, enjoying long lunches at the beach club's restaurant, and, of course, the classic evening 'passeggiata' (stroll) along the waterfront or into the town center for an aperitivo.

Are there any beaches with a more natural setting?

Yes, the main free beach, 'Le Dune', is located within a WWF-protected oasis. This area has been preserved to show what the Versilia coast originally looked like, with natural sand dunes and native vegetation. It offers a more rustic and less manicured experience compared to the private beach clubs.

Is it better to stay in the center of town or closer to the beach?

The choice depends on your preference. Staying near the beach offers immediate access to the sea and your chosen beach club. Staying in the center provides easy access to the famous designer shops, the market, and a wider variety of restaurants and cafes for the evening. Since the town is compact and flat, it's an easy walk or bike ride between the two areas, so you can't really go wrong with either.

What is a common mistake to avoid when visiting Forte dei Marmi's beaches?

A common mistake is underestimating the cost and exclusivity of the beach clubs. Many first-time visitors are surprised that they can't just lay a towel down anywhere and that the daily rates for a spot can be quite high. It's best to research beach clubs in advance, budget accordingly, and make reservations, especially in July and August, to avoid disappointment.

Can I just go to a beach club for lunch without paying for a chair?

Yes, most beach club restaurants are open to the public for lunch. You can make a reservation and dine there without having to rent a sunbed or umbrella for the day. It's a popular way to experience the atmosphere of different clubs and enjoy a high-quality meal with your feet in the sand.

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Plan your day with the latest beach weather conditions

Forte dei Marmi: Weather Today

📅 Friday, July 25, 2025
Today might not be ideal for the beach. There's a chance of showers, so pack accordingly. The maximum air temperature will reach 24.5 °C. The wind will be moderate, with stronger gusts possible. The sea temperature is a pleasant 27.3 °C, and the waves should be moderate. With a high cloud cover, the sun will be mostly hidden. The UV index will be low.
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Air

Low / High21°C/24.5°C
Feels Like (High)27.4°C
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Sea

Sea Temperature27.3 °C
Wave Height0.9 m
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Rain

Rain Chance73%
Rainfall0.3 mm
Rain Duration2 h
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Sun

Sunrise / Sunset06:00/20:51
Sunshine Hours6.6 hrs
UV Index3.5
Cloud Cover85%
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Wind

Speed13.5 km/h
Gusts25.2 km/h
DirectionS

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