Makarska, nestled between the dramatic Biokovo mountains and the stunningly clear Adriatic Sea, is the heart of the Makarska Riviera, a renowned Croatian beach destination. Visitors flock here for the beautiful coastline, characterized by its signature pebble beaches which contribute to the exceptional water clarity. Whether you seek a lively holiday atmosphere centered around the main town or a more relaxed family vibe in nearby villages, the Riviera offers diverse settings along its picturesque shores.
The main town beach, Gradska plaža, Makarska, is the vibrant center of activity, easily accessible and stretching along the town's promenade. While it gets very busy, especially in peak season, it's the go-to spot for convenience and buzz. For those seeking dramatic scenery and seclusion, the famous clothing-optional beach Nugal lies hidden beneath cliffs between Makarska and Tučepi, reachable by a scenic walk or boat.
Exploring beyond the main town reveals the Riviera's gems. Nearby Brela boasts the world-famous Punta Rata, instantly recognizable by its iconic offshore rock and pine-fringed shore. Just south of Makarska, the long stretch of Tučepi beach offers another popular alternative, known for being family-friendly. For an unforgettable day trip, consider visiting the unique, horn-shaped Zlatni Rat beach on the nearby island of Brač.
From bustling hubs perfect for soaking up the sun and enjoying water sports to tranquil, hidden coves ideal for escaping the crowds, Makarska and its Riviera cater to every beach preference. Discover the perfect spot for your holiday by exploring our full guide to the area's diverse beaches.