Martina Franca Beaches

Overview

While Martina Franca is a stunning inland town, it serves as an excellent and central base for exploring Puglia's diverse coastline. Its prime location in the Itria Valley means you are perfectly positioned to drive to the shores of both the Adriatic and Ionian seas. This allows you to combine the baroque charm of the town with a different beach adventure every day of your holiday.

Among the region's must-see spots is Puglia's most photographed beach, Lama Monachile, set between the iconic cliffs of Polignano a Mare. For those dreaming of Caribbean-style shores, the white sands and turquoise water of Punta Prosciutto Beach on the Ionian coast are well worth the trip. Nature lovers will appreciate the unspoiled environment of Torre Guaceto, a protected reserve, while those seeking a quiet escape can find it at the secluded cove of Spiaggia di Porto Selvaggio.

The coastline offers a wonderful choice, from the dramatic, rocky coves of the Adriatic to the long, sandy stretches of the Ionian. Whether you prefer laying your towel on a free public beach or visiting a private beach club, you can find the perfect spot to suit your style. For more ideas and hidden gems, be sure to explore our full list of beautiful beaches in the area.

Top Beaches

FAQ

Is Martina Franca a good base for a beach holiday?

Martina Franca is an excellent base for a holiday that combines exploring the historic towns of the Itria Valley with beach days. While the town itself is inland, it is centrally located, allowing you to reach the beaches of both the Adriatic and Ionian coasts in about 30-40 minutes by car. This positioning lets you experience the baroque architecture and local culture of Martina Franca in the evenings while enjoying a variety of beaches during the day.

How far are the beaches from Martina Franca and do I need a car?

The nearest beaches on the Adriatic coast, such as those near Savelletri and Torre Canne, are approximately a 30-minute drive (about 20-25 km) from Martina Franca. Reaching the Ionian coast takes a bit longer. A car is essential for a beach holiday based in Martina Franca, as public transport to the various coastal areas is not direct or frequent, and a car gives you the flexibility to explore different coves and lidos.

Spiaggia di Torre Canne

Spiagge di Savelletri

Should I go to the Adriatic or Ionian coast from Martina Franca?

The choice depends on your preference and the day's wind conditions. The Adriatic coast (east, near Ostuni and Fasano) is closer and known for a mix of sandy coves and rocky shores, often with dramatic cliffs. The Ionian coast (west, towards Porto Cesareo) is famous for its long, white sandy beaches and calm, turquoise waters, often compared to the Maldives. Locals often check the wind: if it's a northern wind (Tramontana), the Ionian Sea will be calmer, and with a southern wind (Scirocco), the Adriatic is preferable.

What are the beaches like near Martina Franca, sandy or rocky?

You can find both! The nearby Adriatic coast offers a variety of options. Areas like Torre Canne and parts of the Dune Costiere Natural Park have long stretches of fine, sandy beaches ideal for families. Other spots, especially around Savelletri and Monopoli, feature a mix of small sandy coves, rocky platforms, and pebble beaches that are great for snorkeling.

Spiaggia di Torre Canne

Spiagge di Savelletri

Should I book a Masseria near the coast or stay in Martina Franca town?

This depends on the holiday style you prefer. Staying in a masseria (a fortified farmhouse) near the coast offers a tranquil, rural experience, often with a pool and direct access to country lanes leading to the sea. Staying in Martina Franca's historic center provides a more lively atmosphere with easy walking access to restaurants, bars, and shops in the evening. Many travelers combine the two, using a town base to explore and a masseria to relax.

See the full list of accommodation options here.

Do you have to pay for beaches in Puglia? What is a 'lido'?

Puglia has both free public beaches (spiaggia libera) and private beach clubs called 'lidos'. Lidos provide amenities like sunbeds, umbrellas, changing rooms, bathrooms, and often a bar or restaurant for a daily fee, which can range from €30 to over €100 in high season. There are always free beach areas, often located next to the lidos, where you can lay your own towel at no cost.

Which are the best beaches for families with children near Martina Franca?

For families, the sandy beaches on the Adriatic coast are a great choice. Spiaggia di Torre Canne is known for its gentle slope and clear, shallow water, making it very safe for children. Lido Morelli, within a coastal dune park, also offers soft sand and calm waters. These beaches often have facilities that are convenient for a family day out.

Spiaggia di Torre Canne

Lido Morelli

Is it better to stay in Ostuni or Martina Franca for a beach holiday?

Both are great choices with different vibes. Ostuni, the 'White City', is closer to the Adriatic coast (about a 15-20 minute drive) and offers sea views from the town itself. Martina Franca is more central to the Itria Valley, making it slightly better for exploring inland towns like Alberobello and Locorotondo, while still being only a 30-minute drive from the same beaches. Your choice depends on whether you prioritize being closer to the sea (Ostuni) or more central to the entire valley (Martina Franca).

People Also Ask

What's the difference between the beaches at Torre Canne and Savelletri?

Torre Canne is best known for its long, wide beaches with fine, golden sand and thermal baths, making it very popular with families. Savelletri, a fishing village with a more upscale feel, has a coastline characterized by a mix of small sandy coves and rocky areas, and is known for its high-end seafood restaurants and luxury resorts nearby.

Spiaggia di Torre Canne

Spiagge di Savelletri

Are there good beach clubs (lidos) near Martina Franca?

Yes, the Adriatic coast near Martina Franca has many excellent beach clubs. The area around Capitolo (near Monopoli) and Savelletri is famous for its lidos, ranging from traditional, family-run establishments to very chic and luxurious beach clubs with high-end restaurants and services. Popular spots mentioned by travelers include those in the Rosa Marina area and the exclusive clubs near Savelletri.

What is the best time to visit the beaches to avoid crowds?

The best times to enjoy the beaches with fewer crowds are late May, June, and September. The weather is warm and the sea temperature is pleasant, but you'll avoid the peak crowds of July and August when Italian schools are on holiday and resorts are at their busiest. Visiting on a weekday rather than a weekend will also mean more space on the sand.

Can you recommend a hidden gem or a local's favorite beach?

A beautiful and protected area that locals love is the Torre Guaceto Nature Reserve. While not exactly 'hidden', it's less commercial than other areas. It's a WWF-protected marine area with pristine waters and beautiful sandy beaches like Punta Penna Grossa. You park your car and take a small shuttle 'train' to the beach, which helps preserve its natural state and keeps it from feeling overcrowded.

Torre Guaceto