Pietrasanta offers a classic Italian Riviera experience on the Versilia coast, defined by its long and wide stretch of fine, golden sand. The shoreline, known as Marina di Pietrasanta, is famous for its sophisticated private beach clubs, or 'bagni', where you can rent umbrellas and loungers for a perfectly organized day by the calm, shallow sea. This setup is typical for the area and is a core part of the local beach culture, offering a relaxed yet elegant atmosphere that is particularly welcoming for families and couples.
The coastline provides a variety of beach styles to explore. For a taste of classic Italian glamour, Forte dei Marmi Beach is an iconic destination known for its luxurious clubs and high-end style. In stark contrast, Spiaggia della Lecciona offers a rare glimpse of wild, protected coastline, a vast natural oasis free from the neat rows of umbrellas. For those seeking a memorable excursion, the famous village of Monterosso is worth the day trip to see the stunning Cinque Terre and its unique, expansive sandy beach.
Beyond the sun and sand, Pietrasanta is a unique destination that pairs a chic seaside resort with a world-renowned historic art town just a few kilometers inland. While Marina di Pietrasanta provides a tranquil and upscale beach holiday, the town of Pietrasanta itself is a vibrant hub for sculpture and art, earning it the nickname 'Little Athens'. This dual identity allows visitors to enjoy both relaxing beach days and culturally rich evenings. For more inspiration, be sure to explore our complete guide to the area's many beaches.