Welcome to Santa Cruz, a charming coastal town on the island of Madeira. While Madeira is famed for its dramatic volcanic landscapes rather than endless golden sands, Santa Cruz offers a delightful seaside experience. Visitors often wonder about the beaches here; expect characteristic pebble shores rather than traditional sandy stretches. The main hub is Praia das Palmeiras, a well-equipped complex right in town offering easy access to the refreshing Atlantic waters for swimming.
Santa Cruz serves as a great base to explore varied coastal spots. Besides the convenient Praia das Palmeiras, you're just a short drive from Praia de Machico, known for its imported golden sand and calm, family-friendly waters. For a taste of Madeira's unique geology, visit the natural black sand beach at Prainha do Caniçal. Divers and snorkelers will appreciate the clear waters of the marine reserve at Praia do Garajau, offering a different kind of seaside adventure.
The town provides a relaxed, more local atmosphere compared to busier tourist centres, making it appealing for families who enjoy coastal complexes with pools alongside the pebble beach. Santa Cruz is located very close to the airport, and while you will notice planes, many visitors find it doesn't spoil the relaxed coastal vibe. It's a convenient spot not just for its own coastline but for exploring the eastern side of Madeira.
While these highlights offer a great starting point, Santa Cruz and its surroundings have more coves and sea access points favoured by locals. Discover more options in our full guide to the area's beaches.
